Bonnier Corporation to Discontinue Hot Bike Print Publication - Its A Bikers Life - A daily dose of everything Motorcycle.

Bonnier Corporation to Discontinue Hot Bike Print Publication




January 11, 2019 at 07:18PM

Bonnier Corporation to Discontinue Hot Bike Print Publication

Hot Bike Social Media, Special-Interest Publications and Hot Bike Tour to Continue

IRVINE, Calif. – (January 10, 2019) Bonnier Corporation announced today it is ceasing publication of Hot
Bike magazine, effective immediately. Issue 6 of 2018, on newsstands now, is the brand’s last.

“We can’t thank Editor-in-Chief Jordan Mastagni and his team enough for making a great magazine,” said
Bonnier Motorcycle Group Editorial Director Mark Hoyer. “But as media and ad spending continue to
change, particularly in the V-twin space, we have shifted our focus and efforts to our larger, more general
interest, moto brands.”

The Hot Bike brand will continue to be active on social media, in two to three annual special-interest
publications, and through events such as the successful Hot Bike Tour that takes place in September.

“For years the Hot Bike magazine has been spared the disruptive changes taking place in the publishing
community with ad support from the motorcycle industry,” said Bonnier Motorcycle Group SVP, Andy
Leisner. “Unfortunately, two significant reductions in ad revenue from an OEM and large aftermarket
company hurt the print brand in 2018, and the decision was made to channel this content across other
strong Bonnier Motorcycle Group brands.”

V-Twin content will continue across Cycle World, the world’s largest motorcycle media brand, as well as
Bonnier’s Motorcyclist and Motorcycle Cruiser titles. Details of the 2019 Hot Bike Tour will be announced
shortly.

About Bonnier Corporation
Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 30
multichannel brands extending into all platforms including magazines, digital media, events, and product
licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt
Water Sportsman, Cycle World, Working Mother, and Outdoor Life. Bonnier Corp. is owned by Swedish-based
Bonnier, a multichannel media conglomerate operating in 15 countries.

 



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