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Why I Didn’t Buy A New Motorcycle This Weekend—And How The Dealer Lost A Sale

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February 11, 2019 at 04:30PM

2015 Ducati 899 Panigale

Some motorcycle dealerships need to stop treating their products like lawn mowers

Motorcycle dealers have to love their products as much as customers do. Do they really think “as is” condition does justice to the brand they’re selling?

Credit: Cycle World.

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